Social media has not been an area of strength for construction. It’s becoming a popular way to market services and shows completed projects to potential customers.
Your construction marketing plan can be supported by social media channels such as Twitter, Instagram, and Facebook. These social media channels are free and offer an unbeatable return on investment. It’s important to be creative, strategic, and personable when cultivating your online brand.
Buildertrend is the leading software for managing construction projects worldwide. We have already shared six tips to help you succeed on social media, but it is time to go one step further.
We dig a little deeper in order to inspire you with content ideas. You have beautiful homes, hardworking teams, and many DIY tips at your disposal. We will show you how to use it all to create a following, have conversations and win more customers.
These are the 10 social media posts that construction companies should share:
Photos of your projects before, during, and afterHGTV has been a popular cable network for a reason – people like to see other people’s lives. You can easily get likes by shining a spotlight on your beautiful dream homes via social media. This also shows potential clients how high-quality your work is.
Remodelers can show the before-and-after together to add a wow factor. All construction teams can share their progress. It’s fun to see behind the scenes, it keeps viewers interested and shows how hard work goes into each job.
Industry news and insights
You don’t want your business to be the same as every other contractor. You want to make a difference. You should therefore share industry news and trends from reliable sources. This establishes you in the role of a thought leader for construction professionals and attracts more clients looking to work with the best.
These are some of our tops recommended sites that you should follow and share.
Recognitions and awards
Although awards aren’t the reason you do what you’re doing, they can be a great motivator. You can celebrate any awards your company receives with social media marketing.
You might get more views from friends, family, and employees who may share your post.
Followers will be engaged by contests
What is one of the best ways you can gain new followers? Host a social media contest. Encourage your followers to comment, like, and share a post in exchange for giveaways or merchandise. They get free PR and you get free stuff. It’s a win/win situation.
You could also tie this to a philanthropic cause to make it more meaningful. You can host a local food drive or challenge clubs and schools to encourage participation. It will help establish your company as the go-to contractor in your area while also doing good.
A day on the field
What is it like to be a member of a construction crew? Many people are curious. This is a great chance to live stream on Facebook or to share a series of images through Instagram stories.
You’re highlighting the many services that your team provides and the hard work they put into making it happen by showcasing a typical day for them.
Talk about yourself
You don’t have to brag about your company’s past, team building, and events. It should be a way to make your company more personal. It gives a face to your business by highlighting crew members and giving subs a shoutout. It’s like employee of the month digitalized.
This is how potential customers see that you are more than just a toolbox of dirt and power tools. Your team is a well-established one that cares about each member and the homes they build.
The tricks of the trade
Video is the king of social media and construction marketing. This is a great place to put it to work.
Make videos explaining why your team is better than others on the job site. These how-to videos can be very simple and raw, but they have a huge impact. This shows that you are knowledgeable and the right person to do the job.
Testimonials
You can balance your messaging with glowing reviews from people who love and know your work. testimonials have a tremendous impact on the web, so don’t forget to include them.
Allow them to shine on Instagram and Facebook. Don’t limit yourself to just posting a quote. A quick video testimonial of 30 seconds shot on your phone in the field. This video testimonial is authentic and will get more attention than text messages.
Who inspires you?
This tip is all about sharing social media love. You can reshare or give kudos to other builders who inspire and motivate you to improve your game. You don’t have to worry about sending leads out to the competition. Talking up a Miami team if you are a Boston contractor won’t hurt your bottom line.
These small acts can help you gain support from the industry, increase engagement, and encourage other teams to share information about you.
Blog posts and other self-produced content
Do you write your own blogs? Perhaps your team has a podcast. Make sure you share your content on social media.
It seems obvious, and it is. This reinforces your position as a thought leader in your industry and increases your search engine ranking. Your followers will listen to what you have to say.
Want more information?
Our blog offers more tips and advice on social media marketing in construction.
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